Büşra Coşkuner is Senior Product Manager at Doodle, leading the product efforts of Doodle‘s 1:1 scheduling tool and business entry points. Her primary focus is the Doodle user’s product experience, which in turn, elevates Doodle as a business. She studied Industrial Engineering and Management at the Technical University of Berlin, and has felt right at home co-existing in the worlds of technology and business ever since. She has been focused on the product side of companies and branches of all different sizes and disciplines including: startups, scale-ups, corporates, telecommunication, e-commerce, SaaS, B2C, B2B and B2B2C…granting her with a variety of experiences and insights throughout her career and leadership.
Büşra’s session at Agile Tour Zürich 2019:
Next stop: “<Growth> with <Early Majority>”
How product life cycle and adopter groups affect your choice of methods.
As a PM, you need to choose your weapon wisely to attract the right adopter group in the right stage of the product’s lifecycle. There’s no “One method fits all”. Here’s an overview of which method to use when.